The Consumer Pricing & Revenue Growth Summit Europe brings together senior pricing, revenue growth, commercial and category management leaders from across the Consumer Goods and Retail industry to explore, exchange and learn practical strategies for tackling today’s most pressing commercial challenges. Addressing critical issues including inflation, artificial intelligence, trade spend, trade promotion management, retail media, price pack architecture and revenue growth management, this dynamic conference provides a platform to accelerate profitable growth and commercial performance.
CONSUMER GROWTH: TURNING UNCERTAINTY INTO OPPORTUNITY
10-12 November 2026 | Crowne Plaza Zürich, Zürich, Switzerland
Attendees
100+
Speakers
25+
Sessions
20+
Networking
7+ Hours
2026 SPEAKERS
KEY TOPICS
Trade Spend
- Managing the P&L as trade investment continues to grow
- Exploring the shift towards performance-based trade terms
- Measuring the return on trade spend and retail media investment
Artificial Intelligence
- Presenting real-world applications of AI in RGM & pricing
- Identifying where AI is delivering measurable commercial impact
- Evaluating the future of human–AI collaboration in pricing and commercial decision-making
Mix Management
- Applying consumer willingness-to-pay insights to optimise assortment decisions
- Exploring practical approaches to assortment optimisation across categories
- Assessing portfolio mix optimisation across channels and retail environments
Behavioural Insights
- Leveraging segmentation and personalisation to tailor compelling value propositions.
- Translating shopper behaviour insights into actionable revenue growth levers
- Driving value creation through RGM while avoiding volume erosion
Make vs Buy
- Examining how operating structures can embed sustained commercial excellence
- Balancing internal capability development with external innovation and partnerships
- Determining which tools and RGM capabilities to build in-house versus source externally
Omnichannel Pricing
- Positioning PPA as a key strategic lever for growth and profitability
- Navigating the trade-off between volume generation and brand value protection
- Aligning PPA decisions with underlying market demand dynamics
Promotions
- Measuring true promotional ROI using holdout groups and control-based evaluation methods
- Building promotional calendars that are aligned with overall brand strategy
- Segmenting audiences to deliver targeted offers
Price Pack Architecture
- Positioning PPA as a key lever for driving both volume and brand value
- Balancing the trade-off between volume growth and protection of brand equity
- Aligning PPA decisions with underlying market demand dynamics
Predictive Analytics
- Shifting from reactive reporting to proactive, analytics-driven revenue management
- Integrating predictive models into day-to-day pricing and promotional decision-making
- Using AI to identify and generate new pricing opportunities
2026 PARTNERS
Platinum Partner
Gold Partner
Silver Partners
PAST ATTENDEES OF OUR PRICING EVENTS
ATTENDEE TESTIMONIALS
'I had a fantastic experience participating in the Consumer Pricing & RGM event. I updated myself on the latest best practices, had the opportunity to meet with vendors and learn about RGM tools, and most importantly, shared experiences with fellow RGM professionals. It was enlightening to see that we often face similar challenges and can greatly benefit from exchanging our practices and experiences.'.
RGM Director, CMI Foods
'Great opportunity to network with professional peers who are facing many of the same types of challenges. Also beneficial for reinforcing the importance of data in good price decision making'.
Pricing Director, Walmart
'Great experience, diverse audience and a lot of ideas to take home and explore further.'
RGM Manager, Coca-Cola HBC
'I thought the conference overall was a great use of my time. It was great meeting different individuals across different sectors of the business.'.
Manager RGM, Tyson Foods
'Great experience to understand new solutions, how RGM works in other industries and great opportunity to connect with people'.
Global Director, Digital Transformation & Analytics, Kimberly-Clark
'Coming together with peers across the industry to discuss, challenge and brainstorm on today's marketplace dynamics is a great (and motivating) resource to move from vision to execution. The Consumer Pricing & Revenue Growth USA Summit provided a fantastic opportunity to do exactly that!'
VP Revenue Management, SKIM
'The Consumer Pricing & Revenue Growth USA Summit offers an excellent opportunity to meet and have meaningful discussions with practitioners and experts in this field.'
Executive Director, Vistex
'It was great to be able to network with other revenue managers and share experiences to help each other grow our business.'
NRM Manager, Haleon
'The CPRG Summit provided an invaluable platform for connecting with leaders in the Brand and Retail sectors. It was an excellent opportunity to collaborate and exchange ideas on addressing current industry challenges.'