Vanessa leads the Commercial Strategy at Valora Group across multiple European markets, driving commercial transformation and innovation in retail and food service. Her responsibilities include pricing, promotions, space & assortment optimization, replenishment, master data, and commercial analytics.
Vanessa focuses on turning data and technology into practical business solutions that improve growth, profitability, product availability, and customer experience. Current key initiatives include internally developed pricing capabilities, data-driven promotional optimization, and the rollout of advanced forecasting and replenishment solutions, alongside a range of other commercial transformation initiatives.