Hasan is Revenue Growth Manager & Category Manager for the DACH region at BIC, with proven success in driving double-digit profit growth across pricing, promotions, and trade spend. Since 2023, he has led RGM transformation efforts, optimizing Pack Price Architecture, streamlining portfolios, and enhancing forecasting accuracy. With a strong focus on data-driven strategy and cross-functional leadership, Hasan develops scalable, shopper-centric solutions that deliver sustainable growth in the FMCG/CPG sector.