As a Head of Retail at air up®, David is currently responsible for driving the company’s channel expansion into retail across Europe. Before joining air up®, David spent several years as Manager in top-tier strategy consulting at Simon-Kucher and Kearney, with a focus on defining commercial & pricing strategy, international net price management, negotiation strategies, sales operating model design, post-merger integrations as well as commercial and operational due diligences within the consumer goods and retail sector. David is a hands-on executor with a strong commercial mindset and deep experience in driving top-line growth and commercial excellence in high-growth environments.