Cosmin Tanase is a passionate sales and marketing professional with over 20 years of experience in Revenue Growth Management and Commercial Excellence across a range of industries—including FMCG, retail, pharma, and management consulting. Currently, he is leading sales transformation programs at Bic, where he focuses on embedding scalable, data-informed solutions to drive performance. Cosmin firmly believes that future-ready organizations must stay customer-centric, insight-driven, and relentlessly execution-focused.