Graduating from Cambridge University, Andy started at Publicis in their econometrics and MMM consultancy arm, Andy then spent the next 20 years working in all functions in FMCG businesses such as innocent and Unilever in the UK and Ireland. Now he leads the FMCG practice for EPIC and has already completed more than 50 pricing projects on 4 continents. Andy is also spreading his passion for pricing as a professor in pricing in the UCD Graduate School in Dublin.