'I had a fantastic experience participating in the Consumer Pricing & RGM event. I updated myself on the latest best practices, had the opportunity to meet with vendors and learn about RGM tools, and most importantly, shared experiences with fellow RGM professionals. It was enlightening to see that we often face similar challenges and can greatly benefit from exchanging our practices and experiences.'.
CONSUMER GROWTH: BRIDGING THE GAP BETWEEN POTENTIAL AND OUTCOME
14- 16 October / Hilton Munich Airport, Munich, Germany
Attendees
100+
Sessions
20+
Speakers
25+
Networking
7+ Hours
The Consumer Pricing & Revenue Growth Summit Europe gathers the highest-level Consumer Goods industry professionals in Europe to share, discover, and learn the most innovative strategies and methods to respond effectively to the most pressing contemporary challenges. Focusing on the hottest topics such as Trade Terms, Inflation Management, and AI-driven pricing strategy, the Consumer Pricing & Revenue Growth Summit is a truly multi-faceted conference that will allow your business performance to reach an even higher level.
With thought provoking keynotes, focused panels, in-depth roundtables and practical solutions providers, the summit provides a thorough and varied insight into pricing, revenue and commercial innovations.
2025 SPEAKERS
KEY TOPICS
Tariffs
- Drive growth and retain loyalty amid pricing volatility.
- Balance cost absorption and brand perception with responsive pricing strategies.
- Navigate shifting trade and regulatory landscapes effectively.
Price Pack Architecture
- Balance the trade-off between driving volume and preserving value.
- Align PPA with market demand, competitive positioning, and consumer preference.
- Position PPA as a critical lever within an integrated mix and revenue management strategy.
Artificial Intelligence
- Explore how advanced AI algorithms can uncover pricing opportunities and predict demand shifts more precisely.
- Embed machine learning into pricing operations.
- Showcase real-world examples of AI-driven revenue growth through emerging technologies in promo management.
Trade Spend
- Identify optimal areas to apply Trade Spend strategies across different product categories.
- Evaluate performance across channels and partners to pinpoint underperforming investments.
- Reallocate trade spend based on ROI and competitive landscape analysis.
Promotion Management
- Design promotional calendars that align with brand objectives.
- Segment audiences to create targeted offers that maintain brand value and perceived quality.
- Implement effective multi-faceted promotional strategies.
Sustainability
- Embed environmental cost considerations into pricing models.
- Adopt conjoint analysis to gauge consumer willingness to pay a premium for sustainable products.
- Develop programs that incentivise sustainable consumer actions.
Merchant- Retailer Collaboration
- Create clear communication structures to address potential conflicts proactively.
- Enhance joint business planning through collaborative use of data.
- Customise value propositions.
Change Management
- Implement RGM changes with minimal disruption.
- Address resistance whilst improving RGM granularity.
- Create a roadmap to better align teams and processes with RGM objectives.
Omnichannel Pricing Strategy
- Establish unified pricing frameworks to ensure alignment across digital and in-store channels.
- Deliver seamless customer experiences.
- Increase engagement by leveraging consistent value perception across all touchpoints.
2025 PARTNERS
Platinum Partner
Gold Parnter
Silver Partner
Bronze Partner
PAST ATTENDEES OF OUR PRICING EVENTS
ATTENDEE TESTIMONIALS
'Great opportunity to network with professional peers who are facing many of the same types of challenges. Also beneficial for reinforcing the importance of data in good price decision making'.
Pricing Director, Walmart
'Great experience, diverse audience and a lot of ideas to take home and explore further.'
RGM Manager, Coca-Cola HBC
'I thought the conference overall was a great use of my time. It was great meeting different individuals across different sectors of the business.'.
Manager RGM, Tyson Foods
'Great experience to understand new solutions, how RGM works in other industries and great opportunity to connect with people'.
Global Director, Digital Transformation & Analytics, Kimberly-Clark
'Coming together with peers across the industry to discuss, challenge and brainstorm on today's marketplace dynamics is a great (and motivating) resource to move from vision to execution. The Consumer Pricing & Revenue Growth USA Summit provided a fantastic opportunity to do exactly that!'
VP Revenue Management, SKIM
'The Consumer Pricing & Revenue Growth USA Summit offers an excellent opportunity to meet and have meaningful discussions with practitioners and experts in this field.'
Executive Director, Vistex
'It was great to be able to network with other revenue managers and share experiences to help each other grow our business.'
NRM Manager, Haleon
'The CPRG Summit provided an invaluable platform for connecting with leaders in the Brand and Retail sectors. It was an excellent opportunity to collaborate and exchange ideas on addressing current industry challenges.'